{
  "@context": "https://schema.org",
  "@type": "Dataset",
  "name": "Spectral Branding Guide — role routing over the open corpus",
  "description": "Generated role map for the /guide page and machine signpost. Routes a visitor (cohort) to a fast path through the corpus, reusing the consult decision routes. An accelerator, not a gate: every role carries the `other` fallback and an expand_via neighbourhood; seeds are entry points, not answer sets. This endpoint is the machine view; the canonical maps are the raw JSON files on GitHub.",
  "url": "https://spectralbranding.com/guide",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "creator": {
    "@type": "Person",
    "name": "Dmitry Zharnikov"
  },
  "schema_version": "0.1.0",
  "generated": "Generated projection of the shared decision/role taxonomy over the open corpus substrate. Do not hand-edit; regenerated from source.",
  "maps": {
    "corpus_map": "https://raw.githubusercontent.com/spectralbranding/corpus-guide/main/corpus-map.json",
    "guide_routing": "https://raw.githubusercontent.com/spectralbranding/corpus-guide/main/guide-routing.json",
    "articles_map": "https://raw.githubusercontent.com/spectralbranding/corpus-guide/main/articles-map.json"
  },
  "fallback": {
    "readme_index": "https://github.com/spectralbranding",
    "semantic_router": "https://consult.orgschema.com",
    "corpus_map": "https://raw.githubusercontent.com/spectralbranding/corpus-guide/main/corpus-map.json"
  },
  "how_to_use": [
    "Match the task role/text against each role aliases + jtbd + expand_via.terms.",
    "No confident match -> use fallback (open index + semantic router + corpus map).",
    "From the seed paper key(s), widen via corpus-map.json: shared terms (owns/imports/refines) + citation_edges.",
    "Ground the answer in the widened set; state any paper or term you could not resolve.",
    "To MEASURE a brand, route to the Brand Spectrometer instrument, not the papers."
  ],
  "roles": [
    {
      "role_id": "cmo",
      "label": "CMO / Brand lead",
      "aliases": [
        "marketing director",
        "brand manager",
        "head of growth",
        "brand strategist",
        "CBO",
        "CMO"
      ],
      "one_liner": "A brand, like colour, is completed in the observer — measure the perception you do not control.",
      "jtbd": "Diagnose a brand's perception, find perception gaps across audiences, and act on them.",
      "entry_explorable": "spectral-profile-8d",
      "byoai_cta": "Point your agent at the SBT reading path on GitHub (spine + claims), not the PDFs.",
      "seeds": [
        {
          "key": "2026a",
          "title": "Spectral Brand Theory: A Computational Framework for Multi-Dimensional Brand Perception",
          "doi_url": "https://doi.org/10.5281/zenodo.18945912",
          "github_url": "https://github.com/spectralbranding/sbt-papers/tree/main/spectral-brand-theory"
        },
        {
          "key": "2026au",
          "title": "The Correspondence Principle of Brand Management",
          "doi_url": "https://doi.org/10.5281/zenodo.20757596",
          "github_url": "https://github.com/spectralbranding/sbt-papers/tree/main/brand-correspondence-principle"
        }
      ],
      "gh_deeplinks": [
        {
          "key": "2026a",
          "folder": "https://github.com/spectralbranding/sbt-papers/tree/main/spectral-brand-theory"
        },
        {
          "key": "2026au",
          "folder": "https://github.com/spectralbranding/sbt-papers/tree/main/brand-correspondence-principle"
        }
      ],
      "decisions": [
        {
          "id": "diagnose-perception",
          "decision": "Diagnose a brand's perception and find perception gaps across audiences.",
          "framework": "SBT",
          "spec_url": "https://consult.orgschema.com/specs/diagnose-perception.md",
          "instrument": {
            "name": "Brand Spectrometer",
            "url": "https://meter.spectralbranding.com",
            "kind": "measurement"
          }
        },
        {
          "id": "reach-an-audience",
          "decision": "Reach a perceptual cohort that has no mailing address.",
          "framework": "SBT",
          "spec_url": "https://consult.orgschema.com/specs/reach-an-audience.md",
          "instrument": {
            "name": "Brand Spectrometer",
            "url": "https://meter.spectralbranding.com",
            "kind": "measurement"
          }
        }
      ],
      "expand_via": {
        "terms": [
          "perception-cloud",
          "cohort",
          "spectral-metamerism",
          "observer-spectral-profile",
          "reflection",
          "spectral-dimensions"
        ],
        "related_papers": [
          "2026av",
          "2026p",
          "2026s",
          "2026v",
          "2026k",
          "2026ad",
          "2026ax"
        ]
      }
    },
    {
      "role_id": "coo",
      "label": "COO / Operations",
      "aliases": [
        "operations lead",
        "operating partner",
        "head of ops",
        "GM",
        "COO",
        "chief of staff"
      ],
      "one_liner": "Make the operating model you DO control explicit, testable, and validated layer by layer.",
      "jtbd": "Specify or stress-test the operating model; diagnose dysfunction as a specification defect, not an execution failure.",
      "entry_explorable": "six-tier-cascade",
      "byoai_cta": "Point your agent at the OST reading path on GitHub (six-tier spine + audit claims).",
      "seeds": [
        {
          "key": "2026ag",
          "title": "Dual Hierarchies of Organizational Transferability: A Six-Tier Ontology and Theory of Acquisition Failure Propagation",
          "doi_url": "https://doi.org/10.5281/zenodo.19895813",
          "github_url": "https://github.com/spectralbranding/orgschema-papers/tree/main/six-tier-ontology"
        },
        {
          "key": "2026ar",
          "title": "The OrgSchema Audit: A Six-Level Diagnostic for Specification-Driven Organizations",
          "doi_url": "https://doi.org/10.5281/zenodo.19555201",
          "github_url": "https://github.com/spectralbranding/orgschema-papers/tree/main/orgschema-audit"
        }
      ],
      "gh_deeplinks": [
        {
          "key": "2026ag",
          "folder": "https://github.com/spectralbranding/orgschema-papers/tree/main/six-tier-ontology"
        },
        {
          "key": "2026ar",
          "folder": "https://github.com/spectralbranding/orgschema-papers/tree/main/orgschema-audit"
        }
      ],
      "decisions": [
        {
          "id": "specify-operations",
          "decision": "Specify or stress-test an operating model.",
          "framework": "OST",
          "spec_url": "https://consult.orgschema.com/specs/specify-operations.md",
          "instrument": {
            "name": "OrgSchema Toolkit",
            "url": "https://github.com/spectralbranding/orgschema-toolkit",
            "kind": "specification"
          }
        },
        {
          "id": "measure-optimization-depth",
          "decision": "Measure whether a stated transformation or optimization is real or rhetorical.",
          "framework": "OST",
          "spec_url": "https://consult.orgschema.com/specs/measure-optimization-depth.md",
          "instrument": {
            "name": "PRISM-O",
            "url": "https://github.com/spectralbranding/sbt-papers/tree/main/prism-o-optimization-depth",
            "kind": "measurement"
          }
        }
      ],
      "expand_via": {
        "terms": [
          "six-tier-ontology",
          "projection-cascade",
          "specification-coherence-index",
          "organizational-metamerism",
          "verification-as-operator",
          "coverage-impossibility",
          "re-collapse"
        ],
        "related_papers": [
          "2026m",
          "2026an",
          "2026am",
          "2026h",
          "2026ae",
          "2026af",
          "2026al",
          "2026at"
        ]
      }
    },
    {
      "role_id": "ceo",
      "label": "CEO / Board",
      "aliases": [
        "founder",
        "managing director",
        "chair",
        "board member",
        "corp dev",
        "CEO"
      ],
      "one_liner": "Direction, not intensity, is the consequential bet — which tier and which dimension you point the firm at.",
      "jtbd": "Set strategy and portfolio; evaluate an M&A or a reorg at the tier grain, not the logo.",
      "entry_explorable": "tier-allocation",
      "byoai_cta": "Point your agent at the tier-allocation + tier-rotation spines and the six-tier ontology.",
      "seeds": [
        {
          "key": "2026aj",
          "title": "Where to Invest Within the Firm: Organizational Tiers, Discount Rates, and AI Penetration",
          "doi_url": "https://doi.org/10.5281/zenodo.20072288",
          "github_url": "https://github.com/spectralbranding/orgschema-papers/tree/main/tier-allocation"
        },
        {
          "key": "2026ai",
          "title": "The Tier-Rotation Curve: A Theory of Brand-Substrate Decoupling and Its M&A-Value Geometry",
          "doi_url": "https://doi.org/10.5281/zenodo.20069605",
          "github_url": "https://github.com/spectralbranding/orgschema-papers/tree/main/tier-rotation"
        }
      ],
      "gh_deeplinks": [
        {
          "key": "2026aj",
          "folder": "https://github.com/spectralbranding/orgschema-papers/tree/main/tier-allocation"
        },
        {
          "key": "2026ai",
          "folder": "https://github.com/spectralbranding/orgschema-papers/tree/main/tier-rotation"
        }
      ],
      "decisions": [
        {
          "id": "decide-investment",
          "decision": "Decide where to invest across tiers; evaluate a business case.",
          "framework": "OST",
          "spec_url": "https://consult.orgschema.com/specs/decide-investment.md",
          "instrument": {
            "name": "Brand Spectrometer",
            "url": "https://meter.spectralbranding.com",
            "kind": "measurement"
          }
        },
        {
          "id": "evaluate-ma",
          "decision": "Evaluate an acquisition or merger for perceptual and operating fit.",
          "framework": "SBT+OST",
          "spec_url": "https://consult.orgschema.com/specs/evaluate-ma.md",
          "instrument": {
            "name": "Brand Spectrometer",
            "url": "https://meter.spectralbranding.com",
            "kind": "measurement"
          }
        },
        {
          "id": "specify-operations",
          "decision": "Specify or stress-test an operating model.",
          "framework": "OST",
          "spec_url": "https://consult.orgschema.com/specs/specify-operations.md",
          "instrument": {
            "name": "OrgSchema Toolkit",
            "url": "https://github.com/spectralbranding/orgschema-toolkit",
            "kind": "specification"
          }
        },
        {
          "id": "measure-optimization-depth",
          "decision": "Measure whether a stated transformation or optimization is real or rhetorical.",
          "framework": "OST",
          "spec_url": "https://consult.orgschema.com/specs/measure-optimization-depth.md",
          "instrument": {
            "name": "PRISM-O",
            "url": "https://github.com/spectralbranding/sbt-papers/tree/main/prism-o-optimization-depth",
            "kind": "measurement"
          }
        }
      ],
      "expand_via": {
        "terms": [
          "tier-allocation",
          "tier-rotation-curve",
          "six-tier-ontology",
          "brand-as-tier-4-projection",
          "capability-as-projection",
          "alignment-gap"
        ],
        "related_papers": [
          "2026ag",
          "2026ah",
          "2026al",
          "2026au",
          "2026at",
          "2026aq"
        ]
      }
    },
    {
      "role_id": "cfo",
      "label": "CFO / Strategy",
      "aliases": [
        "strategy lead",
        "finance director",
        "corp dev",
        "investment committee",
        "FP&A",
        "CFO"
      ],
      "one_liner": "Turn 'where should we invest?' into a measurement: where does resolvable perception headroom actually sit?",
      "jtbd": "Evaluate a business case; direct incremental investment across tiers and dimensions by measured demand, not intuition.",
      "entry_explorable": "tier-allocation",
      "byoai_cta": "Point your agent at the where-to-invest + resource-allocation spines.",
      "seeds": [
        {
          "key": "2026aj",
          "title": "Where to Invest Within the Firm: Organizational Tiers, Discount Rates, and AI Penetration",
          "doi_url": "https://doi.org/10.5281/zenodo.20072288",
          "github_url": "https://github.com/spectralbranding/orgschema-papers/tree/main/tier-allocation"
        },
        {
          "key": "2026k",
          "title": "Spectral Resource Allocation: Demand-Driven Investment in Multi-Dimensional Brand Space",
          "doi_url": "https://doi.org/10.5281/zenodo.19009268",
          "github_url": "https://github.com/spectralbranding/sbt-papers/tree/main/r7-spectral-resource-allocation"
        }
      ],
      "gh_deeplinks": [
        {
          "key": "2026aj",
          "folder": "https://github.com/spectralbranding/orgschema-papers/tree/main/tier-allocation"
        },
        {
          "key": "2026k",
          "folder": "https://github.com/spectralbranding/sbt-papers/tree/main/r7-spectral-resource-allocation"
        }
      ],
      "decisions": [
        {
          "id": "decide-investment",
          "decision": "Decide where to invest across tiers; evaluate a business case.",
          "framework": "OST",
          "spec_url": "https://consult.orgschema.com/specs/decide-investment.md",
          "instrument": {
            "name": "Brand Spectrometer",
            "url": "https://meter.spectralbranding.com",
            "kind": "measurement"
          }
        },
        {
          "id": "evaluate-ma",
          "decision": "Evaluate an acquisition or merger for perceptual and operating fit.",
          "framework": "SBT+OST",
          "spec_url": "https://consult.orgschema.com/specs/evaluate-ma.md",
          "instrument": {
            "name": "Brand Spectrometer",
            "url": "https://meter.spectralbranding.com",
            "kind": "measurement"
          }
        }
      ],
      "expand_via": {
        "terms": [
          "tier-allocation",
          "value-headroom",
          "alignment-gap",
          "concentration-premium",
          "tier-specific-decay-rate",
          "blind-spend"
        ],
        "related_papers": [
          "2026ai",
          "2026aq",
          "2026ag",
          "2026ah"
        ]
      }
    },
    {
      "role_id": "math",
      "label": "Researcher — mathematician / geometer",
      "aliases": [
        "mathematician",
        "geometer",
        "applied math",
        "formal methods",
        "theory researcher"
      ],
      "one_liner": "The formal spine: brand perception as geometry — projection bounds, metamerism, concentration.",
      "jtbd": "Read and extend the formal results (metric geometry, projection bounds, packing, dynamics).",
      "entry_explorable": "spectral-metamerism",
      "byoai_cta": "Point your agent at the geometry papers' spines (claims + methods), drill to paper.md only for proofs.",
      "seeds": [
        {
          "key": "2026d",
          "title": "Brand Space Geometry: A Formal Metric for Multi-Dimensional Brand Perception",
          "doi_url": "https://doi.org/10.5281/zenodo.18945295",
          "github_url": "https://github.com/spectralbranding/sbt-papers/tree/main/r1-formal-metric"
        },
        {
          "key": "2026e",
          "title": "Spectral Metamerism in Brand Perception: Projection Bounds from High-Dimensional Geometry",
          "doi_url": "https://doi.org/10.5281/zenodo.18945352",
          "github_url": "https://github.com/spectralbranding/sbt-papers/tree/main/r2-spectral-metamerism"
        }
      ],
      "gh_deeplinks": [
        {
          "key": "2026d",
          "folder": "https://github.com/spectralbranding/sbt-papers/tree/main/r1-formal-metric"
        },
        {
          "key": "2026e",
          "folder": "https://github.com/spectralbranding/sbt-papers/tree/main/r2-spectral-metamerism"
        }
      ],
      "decisions": [],
      "expand_via": {
        "terms": [
          "spectral-metamerism",
          "metamerism-set",
          "cohort-separability",
          "distributional-separation-metric",
          "projection-operator",
          "spectral-dimensions"
        ],
        "related_papers": [
          "2026f",
          "2026g",
          "2026y",
          "2026c",
          "2026z"
        ]
      }
    },
    {
      "role_id": "empirical",
      "label": "Researcher — empirical / marketing science",
      "aliases": [
        "marketing science",
        "quant researcher",
        "psychometrician",
        "measurement researcher",
        "data scientist"
      ],
      "one_liner": "Reproducible cohort-resolved measurement with explicit noise floors and published data.",
      "jtbd": "Reproduce the studies, inspect the instrument, reuse the datasets.",
      "entry_explorable": "cohort-separability",
      "byoai_cta": "Point your agent at the instrument paper's spine + the dataset DOIs.",
      "seeds": [
        {
          "key": "2026ax",
          "title": "The Brand Spectrometer: A Reproducible Instrument for Cohort-Resolved, Multi-Dimensional Brand-Perception Measurement from Public Artifacts",
          "doi_url": "https://doi.org/10.5281/zenodo.20775963",
          "github_url": "https://github.com/spectralbranding/sbt-papers/tree/main/brand-spectrometer-methods"
        },
        {
          "key": "2026aa",
          "title": "Optimal Response Formats for AI Brand Perception Measurement: Evidence for a J-Shaped Rate-Distortion Curve",
          "doi_url": "https://doi.org/10.5281/zenodo.19528833",
          "github_url": "https://github.com/spectralbranding/sbt-papers/tree/main/r19-rate-distortion"
        }
      ],
      "gh_deeplinks": [
        {
          "key": "2026ax",
          "folder": "https://github.com/spectralbranding/sbt-papers/tree/main/brand-spectrometer-methods"
        },
        {
          "key": "2026aa",
          "folder": "https://github.com/spectralbranding/sbt-papers/tree/main/r19-rate-distortion"
        }
      ],
      "decisions": [
        {
          "id": "diagnose-perception",
          "decision": "Diagnose a brand's perception and find perception gaps across audiences.",
          "framework": "SBT",
          "spec_url": "https://consult.orgschema.com/specs/diagnose-perception.md",
          "instrument": {
            "name": "Brand Spectrometer",
            "url": "https://meter.spectralbranding.com",
            "kind": "measurement"
          }
        }
      ],
      "expand_via": {
        "terms": [
          "brand-spectrometer",
          "operator-noise-floor",
          "artifact-noise-floor",
          "signal-source-clustering",
          "substrate-floor"
        ],
        "related_papers": [
          "2026p",
          "2026as",
          "2026ay",
          "2026v",
          "2026az",
          "2026ba",
          "2026bb",
          "2026bd"
        ]
      }
    },
    {
      "role_id": "org",
      "label": "Researcher — org / strategy theorist",
      "aliases": [
        "organization theory",
        "strategy researcher",
        "management scholar",
        "org design"
      ],
      "one_liner": "The OST contribution: an organization as a six-tier stack of specifications, not an org chart.",
      "jtbd": "Engage the organizational-schema theory, specification readiness, and the projection cascade.",
      "entry_explorable": "six-tier-cascade",
      "byoai_cta": "Point your agent at the OST spine cluster (six-tier, cascade, spec-readiness).",
      "seeds": [
        {
          "key": "2026ag",
          "title": "Dual Hierarchies of Organizational Transferability: A Six-Tier Ontology and Theory of Acquisition Failure Propagation",
          "doi_url": "https://doi.org/10.5281/zenodo.19895813",
          "github_url": "https://github.com/spectralbranding/orgschema-papers/tree/main/six-tier-ontology"
        },
        {
          "key": "2026m",
          "title": "The Projection Cascade: Why Reorganizations Fail When the Specification Cascade Doesn't",
          "doi_url": "https://doi.org/10.5281/zenodo.19145205",
          "github_url": "https://github.com/spectralbranding/orgschema-papers/tree/main/projection-paper"
        }
      ],
      "gh_deeplinks": [
        {
          "key": "2026ag",
          "folder": "https://github.com/spectralbranding/orgschema-papers/tree/main/six-tier-ontology"
        },
        {
          "key": "2026m",
          "folder": "https://github.com/spectralbranding/orgschema-papers/tree/main/projection-paper"
        }
      ],
      "decisions": [
        {
          "id": "specify-operations",
          "decision": "Specify or stress-test an operating model.",
          "framework": "OST",
          "spec_url": "https://consult.orgschema.com/specs/specify-operations.md",
          "instrument": {
            "name": "OrgSchema Toolkit",
            "url": "https://github.com/spectralbranding/orgschema-toolkit",
            "kind": "specification"
          }
        },
        {
          "id": "measure-optimization-depth",
          "decision": "Measure whether a stated transformation or optimization is real or rhetorical.",
          "framework": "OST",
          "spec_url": "https://consult.orgschema.com/specs/measure-optimization-depth.md",
          "instrument": {
            "name": "PRISM-O",
            "url": "https://github.com/spectralbranding/sbt-papers/tree/main/prism-o-optimization-depth",
            "kind": "measurement"
          }
        }
      ],
      "expand_via": {
        "terms": [
          "six-tier-ontology",
          "specification-readiness",
          "organizational-metamerism",
          "projection-cascade",
          "coverage-impossibility"
        ],
        "related_papers": [
          "2026ar",
          "2026an",
          "2026am",
          "2026h",
          "2026af",
          "2026ae",
          "2026al",
          "2026bc",
          "2026bd"
        ]
      }
    },
    {
      "role_id": "aiml",
      "label": "Researcher — AI / ML",
      "aliases": [
        "machine learning",
        "AI researcher",
        "NLP",
        "LLM researcher",
        "agents researcher"
      ],
      "one_liner": "LLM-as-observer and link-time ontology negotiation: how machines read and reconcile meaning.",
      "jtbd": "Engage the LLM-mediated measurement and the federated ontology-negotiation results.",
      "entry_explorable": "rendering-equivalence",
      "byoai_cta": "Point your agent at the AI-observer + negotiation spines (claims + methods).",
      "seeds": [
        {
          "key": "2026v",
          "title": "Dimensional Collapse in AI-Mediated Search: Large Language Models as Metameric Observers of Brand Advertising",
          "doi_url": "https://doi.org/10.5281/zenodo.19422427",
          "github_url": "https://github.com/spectralbranding/sbt-papers/tree/main/r15-ai-search-metamerism"
        },
        {
          "key": "2026at",
          "title": "Negotiating Vocabularies at Link Time: A Deterministic Six-Class Compatibility Check for Federated Ontology Modules",
          "doi_url": "https://doi.org/10.5281/zenodo.20751395",
          "github_url": "https://github.com/spectralbranding/federated-negotiation/tree/main"
        }
      ],
      "gh_deeplinks": [
        {
          "key": "2026v",
          "folder": "https://github.com/spectralbranding/sbt-papers/tree/main/r15-ai-search-metamerism"
        },
        {
          "key": "2026at",
          "folder": "https://github.com/spectralbranding/federated-negotiation/tree/main"
        }
      ],
      "decisions": [],
      "expand_via": {
        "terms": [
          "metameric-observer",
          "dimensional-collapse",
          "federated-ontology-negotiation",
          "link-time-compatibility-check",
          "rendering-equivalence"
        ],
        "related_papers": [
          "2026af",
          "2026ap",
          "2026aa",
          "2026as",
          "2026ae",
          "2026ba"
        ]
      }
    },
    {
      "role_id": "philosophy",
      "label": "Philosophy of science / meta-science",
      "aliases": [
        "philosophy of science",
        "meta-science",
        "science studies",
        "epistemology",
        "STS"
      ],
      "one_liner": "The substrate-vs-rendering program: meaning vs meaningfulness, research as a repository.",
      "jtbd": "Engage the meta-scientific program — one substrate, many renderings; spine preservation; canon as repository.",
      "entry_explorable": "corpus-as-specification",
      "byoai_cta": "Point your agent at the meta-science spines (research-as-repository, rendering-equivalence).",
      "seeds": [
        {
          "key": "2026u",
          "title": "Research as Repository: Infrastructure for Transparent, Attributed, and Machine-Readable Scholarly Communication",
          "doi_url": "https://doi.org/10.5281/zenodo.19294864",
          "github_url": "https://github.com/spectralbranding/sbt-papers/tree/main/r14-paper-as-repository"
        },
        {
          "key": "2026ap",
          "title": "Same Meaning, Different Prose: Spine Preservation and Rendering Equivalence in Organizational Knowledge Work",
          "doi_url": "https://doi.org/10.5281/zenodo.20409701",
          "github_url": "https://github.com/spectralbranding/meaningfulness-papers/tree/main/meaning-meaningfulness-empirical"
        }
      ],
      "gh_deeplinks": [
        {
          "key": "2026u",
          "folder": "https://github.com/spectralbranding/sbt-papers/tree/main/r14-paper-as-repository"
        },
        {
          "key": "2026ap",
          "folder": "https://github.com/spectralbranding/meaningfulness-papers/tree/main/meaning-meaningfulness-empirical"
        }
      ],
      "decisions": [],
      "expand_via": {
        "terms": [
          "meaning-vs-meaningfulness",
          "research-as-repository",
          "rendering-equivalence",
          "snapshot-versus-rendering",
          "canon-as-repository",
          "audience-as-renderer",
          "levels-of-reading"
        ],
        "related_papers": [
          "2026w",
          "2026ao",
          "2026ae",
          "2026bc"
        ]
      }
    },
    {
      "role_id": "press",
      "label": "Press / curious public",
      "aliases": [
        "journalist",
        "press",
        "public",
        "curious reader",
        "student",
        "non-specialist"
      ],
      "one_liner": "There is no brand-in-itself: a brand is completed in whoever perceives it.",
      "jtbd": "Get the idea in one sentence, then one accessible read deeper.",
      "entry_explorable": "spectral-profile-8d",
      "byoai_cta": "Ask your assistant to summarize the SBT framing from the open corpus.",
      "seeds": [
        {
          "key": "2026a",
          "title": "Spectral Brand Theory: A Computational Framework for Multi-Dimensional Brand Perception",
          "doi_url": "https://doi.org/10.5281/zenodo.18945912",
          "github_url": "https://github.com/spectralbranding/sbt-papers/tree/main/spectral-brand-theory"
        }
      ],
      "gh_deeplinks": [
        {
          "key": "2026a",
          "folder": "https://github.com/spectralbranding/sbt-papers/tree/main/spectral-brand-theory"
        }
      ],
      "decisions": [],
      "expand_via": {
        "terms": [
          "perception-cloud",
          "cohort",
          "brand-conviction"
        ],
        "related_papers": [
          "2026au"
        ]
      }
    },
    {
      "role_id": "agent",
      "label": "AI agent (self-serve)",
      "aliases": [
        "agent",
        "bot",
        "ai assistant",
        "crawler",
        "llm",
        "automated reader"
      ],
      "one_liner": "Consume the corpus at the meaning level: spine + claims + instruments, paper.md on demand.",
      "jtbd": "Ground an answer in the corpus correctly — seeds are entry points; traverse to the full scope before answering.",
      "entry_explorable": "corpus-as-specification",
      "byoai_cta": "Fetch consult.json + corpus-map.json; route by decision, expand by terms, abstain where unresolved.",
      "seeds": [
        {
          "key": "2026u",
          "title": "Research as Repository: Infrastructure for Transparent, Attributed, and Machine-Readable Scholarly Communication",
          "doi_url": "https://doi.org/10.5281/zenodo.19294864",
          "github_url": "https://github.com/spectralbranding/sbt-papers/tree/main/r14-paper-as-repository"
        }
      ],
      "gh_deeplinks": [
        {
          "key": "2026u",
          "folder": "https://github.com/spectralbranding/sbt-papers/tree/main/r14-paper-as-repository"
        }
      ],
      "decisions": [
        {
          "id": "diagnose-perception",
          "decision": "Diagnose a brand's perception and find perception gaps across audiences.",
          "framework": "SBT",
          "spec_url": "https://consult.orgschema.com/specs/diagnose-perception.md",
          "instrument": {
            "name": "Brand Spectrometer",
            "url": "https://meter.spectralbranding.com",
            "kind": "measurement"
          }
        },
        {
          "id": "specify-operations",
          "decision": "Specify or stress-test an operating model.",
          "framework": "OST",
          "spec_url": "https://consult.orgschema.com/specs/specify-operations.md",
          "instrument": {
            "name": "OrgSchema Toolkit",
            "url": "https://github.com/spectralbranding/orgschema-toolkit",
            "kind": "specification"
          }
        },
        {
          "id": "decide-investment",
          "decision": "Decide where to invest across tiers; evaluate a business case.",
          "framework": "OST",
          "spec_url": "https://consult.orgschema.com/specs/decide-investment.md",
          "instrument": {
            "name": "Brand Spectrometer",
            "url": "https://meter.spectralbranding.com",
            "kind": "measurement"
          }
        },
        {
          "id": "evaluate-ma",
          "decision": "Evaluate an acquisition or merger for perceptual and operating fit.",
          "framework": "SBT+OST",
          "spec_url": "https://consult.orgschema.com/specs/evaluate-ma.md",
          "instrument": {
            "name": "Brand Spectrometer",
            "url": "https://meter.spectralbranding.com",
            "kind": "measurement"
          }
        },
        {
          "id": "reach-an-audience",
          "decision": "Reach a perceptual cohort that has no mailing address.",
          "framework": "SBT",
          "spec_url": "https://consult.orgschema.com/specs/reach-an-audience.md",
          "instrument": {
            "name": "Brand Spectrometer",
            "url": "https://meter.spectralbranding.com",
            "kind": "measurement"
          }
        },
        {
          "id": "measure-optimization-depth",
          "decision": "Measure whether a stated transformation or optimization is real or rhetorical.",
          "framework": "OST",
          "spec_url": "https://consult.orgschema.com/specs/measure-optimization-depth.md",
          "instrument": {
            "name": "PRISM-O",
            "url": "https://github.com/spectralbranding/sbt-papers/tree/main/prism-o-optimization-depth",
            "kind": "measurement"
          }
        }
      ],
      "expand_via": {
        "terms": [
          "research-as-repository",
          "levels-of-reading",
          "substrate-as-repository"
        ],
        "related_papers": [
          "2026w",
          "2026ao",
          "2026ap"
        ]
      }
    },
    {
      "role_id": "other",
      "label": "Something else (unmapped)",
      "aliases": [],
      "one_liner": "Not your role? The full index and the semantic router will route you.",
      "jtbd": "Anything not above — never a dead end.",
      "entry_explorable": null,
      "byoai_cta": "Hand your raw task to schema-consult (consult.orgschema.com); it routes to the corpus and instruments.",
      "seeds": [],
      "gh_deeplinks": [],
      "decisions": [],
      "expand_via": {
        "terms": [],
        "related_papers": []
      }
    }
  ]
}