Brand Spectrometer
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Guide · explorables

Explorables · 9

Small, self-contained interactives — zero dependencies, one idea each. Every one isolates a single concept from the open corpus and states what it does not claim; measurement routes to the Brand Spectrometer, theory to the Guide.

Brand profile

  • Spectral profile The eight perceptual dimensions as independent bars — not a radar. Open →
  • Signed profile Each dimension as a vector: length is strength, tilt is valence, product is the net contribution. Open →
  • Strength & valence Strength and valence are independent axes, not two ends of one scale. Open →

Observer & measurement

  • Spectral metamerism Two different emission profiles collapse to one perceived reading for a cohort, then separate for another. Open →
  • Cohort separability One brand, two cohorts, two readings — and a noise floor that gates resolved vs sub-resolution. Open →

Organization

  • Six-tier cascade A defect at one organizational tier cascades downward through the projection cascade. Open →
  • Tier allocation Allocate a budget across six tiers with diminishing returns; find where marginal spend pays most. Open →

Meaning & specification

  • Rendering equivalence One substrate rendered three ways converges on one conclusion — unless a structure-bearing element drops. Open →
  • Corpus specification Negotiate your own vocabulary against the corpus — agreement, collision, or novel — then walk its typed claim-and-citation graph. Open →
Spectral Brand Theory / © 2026 Dmitry Zharnikov
Organizational Schema Theory