A Computational Framework for Brand Perception
Spectral Brand Theory models brands as stellar objects emitting signals across eight perceptual dimensions. Different observers perceive different patterns from the same signals — there is no brand-in-itself, only the perception cloud each observer constructs.
Three Observers, One Website
This site emits to three observer cohorts simultaneously — the same architecture SBT identifies in every brand it analyzes.
SEO-optimized HTML, Schema.org JSON-LD, structured headings. Every page is rich text first — topical authority for discovery.
Visual identity, progressive disclosure, the particle system above. Enough context to know what questions to ask — then ask your AI.
llms.txt points to the full framework on GitHub — structured markdown, YAML templates, machine-readable taxonomy. Single source of truth, not a copy.
From Perception to Operations
SBT is the external view: how observers perceive the signals a business emits. Its sibling framework, Organizational Schema Theory, is the internal view: how to design and validate the operations that produce those signals using a six-level TDD cascade. Together, they are two projections of a single system — the business observed from outside and from inside. Neither is complete alone.